Blu - Blue Freeway’s Client intranet
So many clients are expecting their agencies to know more and more about their industry. However, most agencies are really bad at promoting just how much research and knowledge they have of client’s industries and businesses. Blue Freeway have created their own intranet Blu, which combines this industry information as well as their project workflow system and methodology (obviously, these features only work when you are a client of Blue Freeway, so I don’t have access). Tag line being ‘your marketing universe’. Personally, I am not sure if it is my marketing universe and wouldn’t be for the clients either - there is not enough intel or thought leadership.
Anyone is able to register and then log in to the site. Information available includes: research and articles, conference events, in the news and profiles of their clients.
Very interesting that they are allowing non-clients to register, but I guess it helps build up their brand and exposure to new people/potential clients.
I would be interested to see how the campaign area (see image 3) works in practice. Every agency says they are using something similar, but unfortunately not many can deliver. With so many agencies under the Blue Freeway umbrella with different ownership structures, I am not too sure how this could work - but happy to be proved wrong.
Summary:
Clean design. A lot of irrelevant information (conferences in Asia, when I am based in Australia, sections that you can’t get into if you aren’t a Blue Freeway client).
Rating (out of 10):
Design: 6
Functionality: 6
Service: 8
Originality: 6
OVERALL: 6
Who should use it:
Competitors to Blue Freeway, as it helps to understand the offering and methodology they follow. Clients of Blue Freeway, as they are able to track progress of campaigns………….
